It doesn’t matter how good your idea is if NO ONE CARES!
People do not buy your product, they buy into how it makes them feel (or how it makes them money)!
A great example is how shopping carts (yes, the kind in the grocery store) were initially a failure! The entrepreneur behind the shopping cart HIRED actors to change the stigma and change what people THOUGHT of the shopping carts – and see his vision of what the shopping cart should be!
Watch this 9 minute TEDx talk to hear some great examples:
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